Here's Why Email Marketing Is Essential In Any Business Perfect
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Here's Why Email Marketing Is Essential In Any Business

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DescriptionAlmost 87 percent of the U.S. population has access to the internet in their home, and 95 percent of consumers use email. self hosted autoresponder software With email marketing, you don't have to worry whether or not your target audience has an email address or not, unlike social media.

Email has existed in its current format since the early 1980s, a full15 years before most homes had a personal computer and internet access, and 25 years before the first iPhone was released. Despite the world's massive amount of technological progress and the proliferation of smartphones, personal computers, and tablets, the technical specifications for email have only been updated a handful of times. While other communication technologies have come and gone, email continues to withstand the test of time. When your business invests in email marketing, you know that a bigger and better thing won't replace it in the next couple of years.


When you build an audience on YouTube, Facebook or Instagram, you are at the mercy of companies whose best interests aren't aligned with yours. You can put a lot of time, energy, and money into building an audience on one of these platforms only to have that platform change the rules in a way that kills the profitability of your campaign. That will never be the case with email because no one company has control of the technical specifications for email or control over the technology infrastructure that allows email to be delivered to the world's six billion inboxes. Email marketing will continue to be one of the most effective a almost resilient marketing strategies for both brick-and-mortar companies and digital businesses. It is hard to match the potential ROI offered by email marketing, and you can rest assured that your efforts will continue to generate revenue well into the future. email marketing software
Created25 Mar 2020
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